Createave

CREATEAVE
Createave is a self-promotion project built around the idea of making a resume more distinctive, fun and visually appealing.
The problem to solve is to communicate my complex personality and versatile skills more effectively
The concept is to imagine myself as a company that sells a product where the components are my values, skills and expertise.
CREATEAVE is a tea collection where each flavour depicts a different angle of my personality. The ingredient list of each flavour is made, metaphorically, by my skills, knowledge, and values.
Together they do not only represent myself but they are also hats that I wear in different situations, or again a squad that works with me, or a personal toolkit. 
Sector
Food & Beverage

Scope of work
Self-Promotion
Brand & ID
Packaging
Animation
Promotional Campaign
Packaging design
I study the packaging shape with a focus on 3 aspects: ergonomics/user experience, sustainability and how to bind the 5 flavours together as a team.
The shape study results in a prism shape with a triangular basis. This shape allows me not only to reduce the material but also to connect the 5 boxes together in a single clean pentagon shape.
Moreover, the size allows the user to hold the box with a single hand, and thanks to the door placed on the right side, it is more natural to open.
Promotional campaign
I experimented with the possibilities that patterns might provide for the promotional campaign.
To connect and tighten the campaign and make the product distinctive and memorable, I employed the patterns in various solutions across all media, online and offline.
I created animations with an online purpose, Instagram posts, poster series, banners, cards, and also merchandising such as gift wrapping paper, tote ecobags, and stickers.
I also experimented with patterns in other contexts such as interior and fashion.
Interior and fashion.
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