CLIENT
Olive a pArte is a cultural and creative theatre association founded in 2013 by a collective of artists, communication professionals, and educators. Based in Lovere (BG) and active across Bergamo, Brescia, Milan, and Padua, the company reimagines classical texts, explores contemporary themes, and develops new dramaturgies through dialogue with local communities. It also promotes artistic residencies, training programs, and social theatre initiatives, and has been officially recognised by the Italian Ministry of Education since 2021.
Alongside its productions, Olive a pArte actively engages in cultural outreach and education. Since 2014, it has led the Settimana della Cultura Classica, a festival that invites students to experience the stage as both spectators and performers, and in 2019, it also created VivaBazzini!, a multidimensional cultural event that celebrates the heritage of Palazzo Bazzini through performances and community-based activities blending art, history, and social interaction. Today, Viva Bazzini has reached its 4th edition.
Sector
Theatre, Arts and Music Event
Multidimensional Cultural Event
Live Event
Scope of work
Multiplatform Promotional Campaign
Digital Strategy
Objectives
Raise Brand Awareness – Position VIVA BAZZINI event as an important cultural moment in the local annual event calendar by increasing visibility across digital, print, and outdoor channels.
Expand Audience Reach – Attract new subscribers by engaging arts and music fans through tailored campaigns across multiple platforms, from social media to traditional media.
Strengthen Brand Identity – Build a distinct, memorable brand presence that highlights VIVA BAZZINI's unique value— a unique multidimensional cultural event on the local territory.
